Opportunity Information: Apply for USDA AMS TM LFPP G 25 0004
The Local Food Promotion Program (LFPP) Fiscal Year 2025 is a discretionary grant opportunity from the USDA Agricultural Marketing Service (AMS) designed to strengthen local and regional food systems by funding projects that build out the "middle" of the supply chain. The program specifically supports local and regional food business enterprises that act as intermediaries in indirect producer-to-consumer marketing. In practical terms, it targets efforts that make it easier for locally and regionally produced agricultural products to move from farms to nearby markets through aggregation, processing, distribution, storage, and coordinated marketing, with the overall goal of improving access to and availability of local food.
LFPP places a strong emphasis on capacity-building and market development activities that help local and regional products compete and scale. Funded projects can support the processing, aggregation, distribution, and storage of products marketed locally or regionally, including value-added agricultural products. It also encourages the development of value-added products, such as items that have been processed, packaged, or transformed in ways that increase their market value and consumer appeal. Beyond infrastructure and operational improvements, the program supports business planning and analytical work such as feasibility studies and business development plans, which are often critical for launching or expanding food hubs, shared-use facilities, aggregators, and other intermediated market channels.
A central part of the program is helping producers and intermediaries improve how they reach customers and coordinate across the supply chain. LFPP supports the development of marketing strategies for producers of local food and value-added products, as well as activities that facilitate regional food chain coordination and mid-tier value chain development. This includes work that strengthens relationships among producers, processors, distributors, retailers, institutions, and other partners to improve efficiency, reliability, and market access. The program also highlights innovation aimed at reducing on-farm food waste by promoting new business opportunities and marketing approaches that better utilize products that might otherwise go unsold or unharvested.
LFPP recognizes that technology and food safety requirements can be major barriers to scaling local and regional food enterprises, so it includes support for adapting to changing technology needs in indirect producer-to-consumer marketing. In addition, it can cover certain expenses related to obtaining food safety certifications and making improvements to food safety practices and equipment, aligning projects with market expectations and regulatory requirements. The notice points applicants to Section 2.1 of the Request for Applications (RFA) for the full scope of eligible activities and details.
For FY 2025, the funding opportunity is listed as "Local Food Promotion Program Fiscal Year 2025" with Funding Opportunity Number USDA AMS TM LFPP G 25 0004 and CFDA Number 10.175. It is administered by USDA AMS under the Agriculture funding activity category. The original application closing date is June 27, 2025. The maximum award amount (ceiling) is $500,000, and USDA anticipates making about 320 awards. Eligible applicants are listed broadly as "Others," which typically indicates a wide range of potential applicants (the RFA should be consulted for the exact eligibility categories and any restrictions). The opportunity was created on May 9, 2025.Apply for USDA AMS TM LFPP G 25 0004
- The Agricultural Marketing Service in the agriculture sector is offering a public funding opportunity titled "Local Food Promotion Program Fiscal Year 2025" and is now available to receive applicants.
- Interested and eligible applicants and submit their applications by referencing the CFDA number(s): 10.175.
- This funding opportunity was created on 2025-05-09.
- Applicants must submit their applications by 2025-06-27. (Agency may still review applications by suitable applicants for the remaining/unused allocated funding in 2026.)
- Each selected applicant is eligible to receive up to $500,000.00 in funding.
- The number of recipients for this funding is limited to 320 candidate(s).
- Eligible applicants include: Others.
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Local Food Promotion Program (LFPP) FY 2025 - Frequently Asked Questions (FAQs)
1) What is the Local Food Promotion Program (LFPP) FY 2025?
The Local Food Promotion Program (LFPP) Fiscal Year 2025 is a discretionary grant opportunity from the USDA Agricultural Marketing Service (AMS). Its purpose is to strengthen local and regional food systems by funding projects that build out the "middle" of the supply chain, helping local and regional agricultural products move more efficiently from farms to nearby markets.
2) What is the main goal of this grant opportunity?
The program is designed to improve access to and availability of local food by supporting projects that increase capacity and develop markets for local and regionally produced agricultural products, especially through intermediated (indirect) marketing channels.
3) What does LFPP mean by the "middle" of the supply chain?
In this context, the "middle" refers to the set of activities and enterprises that sit between producers and end buyers/consumers. This includes functions like aggregation, processing, distribution, storage, and coordinated marketing that help products move from farms to local or regional markets.
4) Who is this program intended to support?
LFPP specifically supports local and regional food business enterprises that act as intermediaries in indirect producer-to-consumer marketing. In practical terms, it targets efforts that make it easier for locally and regionally produced agricultural products to move through aggregation, processing, distribution, storage, and marketing into nearby markets.
5) What types of projects does LFPP fund?
Funded projects can support capacity-building and market development activities, including processing, aggregation, distribution, and storage of products marketed locally or regionally. The program also supports coordinated marketing efforts and activities that strengthen regional supply chain coordination.
6) Are value-added products included under LFPP?
Yes. LFPP can fund projects involving value-added agricultural products. The program encourages value-added development, including items that are processed, packaged, or otherwise transformed to increase their market value and consumer appeal.
7) Does the program support business planning work like feasibility studies?
Yes. The program supports business planning and analytical work such as feasibility studies and business development plans. These activities are described as important for launching or expanding food hubs, shared-use facilities, aggregators, and other intermediated market channels.
8) Does LFPP support food hubs, aggregators, and shared-use facilities?
Yes. The opportunity description highlights the relevance of feasibility studies and business development plans for launching or expanding food hubs, shared-use facilities, aggregators, and other intermediated market channels, indicating these are aligned with the program's purpose.
9) What kinds of marketing activities are supported?
LFPP supports the development of marketing strategies for producers of local food and value-added products. It also supports coordinated marketing and broader activities that facilitate regional food chain coordination and mid-tier value chain development.
10) What is meant by "mid-tier value chain development" in this program?
Based on the opportunity description, it refers to efforts that improve how producers and intermediaries coordinate across the supply chain and strengthen relationships among producers, processors, distributors, retailers, institutions, and other partners to improve efficiency, reliability, and market access.
11) Does LFPP address food waste?
Yes. The program highlights innovation aimed at reducing on-farm food waste by promoting new business opportunities and marketing approaches that better utilize products that might otherwise go unsold or unharvested.
12) Does LFPP fund technology-related improvements?
Yes. LFPP includes support for adapting to changing technology needs in indirect producer-to-consumer marketing, recognizing that technology can be a barrier to scaling local and regional food enterprises.
13) Are food safety certification costs eligible under this program?
The opportunity description indicates LFPP can cover certain expenses related to obtaining food safety certifications, along with improvements to food safety practices and equipment, to help projects align with market expectations and regulatory requirements.
14) Where can applicants find the full list of eligible activities?
The notice points applicants to Section 2.1 of the Request for Applications (RFA) for the full scope of eligible activities and details.
15) What is the Funding Opportunity Number for LFPP FY 2025?
The Funding Opportunity Number is USDA AMS TM LFPP G 25 0004.
16) What is the CFDA number for this opportunity?
The CFDA Number listed for this opportunity is 10.175.
17) Which USDA agency administers this grant?
This opportunity is administered by the USDA Agricultural Marketing Service (AMS).
18) What is the funding activity category?
The funding activity category is Agriculture.
19) What is the application deadline?
The original application closing date is June 27, 2025.
20) What is the maximum award amount?
The maximum award amount (ceiling) is $500,000.
21) How many awards does USDA anticipate making?
USDA anticipates making about 320 awards.
22) Who is eligible to apply?
Eligible applicants are listed broadly as "Others," which typically indicates a wide range of potential applicants. The Request for Applications (RFA) should be consulted for the exact eligibility categories and any restrictions.
23) When was this funding opportunity created?
The opportunity was created on May 9, 2025.
24) Does LFPP focus on direct-to-consumer sales?
The program specifically targets intermediaries involved in indirect producer-to-consumer marketing, meaning projects that help move products through aggregation, processing, distribution, storage, and coordinated marketing to nearby markets rather than only focusing on direct sales by producers.
25) What kinds of partners or relationships does LFPP encourage projects to strengthen?
The program emphasizes improving coordination across the regional food chain, including strengthening relationships among producers, processors, distributors, retailers, institutions, and other partners to improve supply chain efficiency, reliability, and market access.
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