Opportunity Information: Apply for USDA AMS TM LFPP G 25 0004
The Local Food Promotion Program (LFPP) Fiscal Year 2025 is a discretionary grant opportunity from the USDA Agricultural Marketing Service (AMS) designed to strengthen local and regional food systems by funding projects that build out the "middle" of the supply chain. The program specifically supports local and regional food business enterprises that act as intermediaries in indirect producer-to-consumer marketing. In practical terms, it targets efforts that make it easier for locally and regionally produced agricultural products to move from farms to nearby markets through aggregation, processing, distribution, storage, and coordinated marketing, with the overall goal of improving access to and availability of local food.
LFPP places a strong emphasis on capacity-building and market development activities that help local and regional products compete and scale. Funded projects can support the processing, aggregation, distribution, and storage of products marketed locally or regionally, including value-added agricultural products. It also encourages the development of value-added products, such as items that have been processed, packaged, or transformed in ways that increase their market value and consumer appeal. Beyond infrastructure and operational improvements, the program supports business planning and analytical work such as feasibility studies and business development plans, which are often critical for launching or expanding food hubs, shared-use facilities, aggregators, and other intermediated market channels.
A central part of the program is helping producers and intermediaries improve how they reach customers and coordinate across the supply chain. LFPP supports the development of marketing strategies for producers of local food and value-added products, as well as activities that facilitate regional food chain coordination and mid-tier value chain development. This includes work that strengthens relationships among producers, processors, distributors, retailers, institutions, and other partners to improve efficiency, reliability, and market access. The program also highlights innovation aimed at reducing on-farm food waste by promoting new business opportunities and marketing approaches that better utilize products that might otherwise go unsold or unharvested.
LFPP recognizes that technology and food safety requirements can be major barriers to scaling local and regional food enterprises, so it includes support for adapting to changing technology needs in indirect producer-to-consumer marketing. In addition, it can cover certain expenses related to obtaining food safety certifications and making improvements to food safety practices and equipment, aligning projects with market expectations and regulatory requirements. The notice points applicants to Section 2.1 of the Request for Applications (RFA) for the full scope of eligible activities and details.
For FY 2025, the funding opportunity is listed as "Local Food Promotion Program Fiscal Year 2025" with Funding Opportunity Number USDA AMS TM LFPP G 25 0004 and CFDA Number 10.175. It is administered by USDA AMS under the Agriculture funding activity category. The original application closing date is June 27, 2025. The maximum award amount (ceiling) is $500,000, and USDA anticipates making about 320 awards. Eligible applicants are listed broadly as "Others," which typically indicates a wide range of potential applicants (the RFA should be consulted for the exact eligibility categories and any restrictions). The opportunity was created on May 9, 2025.Apply for USDA AMS TM LFPP G 25 0004
- The Agricultural Marketing Service in the agriculture sector is offering a public funding opportunity titled "Local Food Promotion Program Fiscal Year 2025" and is now available to receive applicants.
- Interested and eligible applicants and submit their applications by referencing the CFDA number(s): 10.175.
- This funding opportunity was created on 2025-05-09.
- Applicants must submit their applications by 2025-06-27. (Agency may still review applications by suitable applicants for the remaining/unused allocated funding in 2026.)
- Each selected applicant is eligible to receive up to $500,000.00 in funding.
- The number of recipients for this funding is limited to 320 candidate(s).
- Eligible applicants include: Others.
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